That's what Julie Zhou the coordinator of product design at Facebook hopes you will say one day if the ads were to disappear from your news feed. That may be her end goal, but I don't think she's there just yet. The premise according to Zhou is that making money...
Powerful – Free Keyword Planning Tools
I’m often asked by peers, and executives alike, what tools we use to identify potential keywords when mapping out our digital footprint. Although I’m not ready to spell out the recipe for the “secret sauce” I’ve developed over the years, I am happy to share some of the resources that I...
How to write the perfect tagline
Taglines also have a shorter shelf life than ever, constantly at the mercy of new marketing directors with new marketing directions. So if you're a copywriter, you'll probably get a new tagline brief soon. But when you write a tagline, how do you know it's great? There's one simple test...
Television Retargeting – The Computer In Your Living Room
We're all now accustomed to seeing those #Google Display Ads or Facebook Dark Posts popping up in our news feed #advertising a website we may have just left, or maybe it's one of their competitors. It's called retargeting, and by now we've become almost immune to it online, but there...
Mercedes-Benz ranked #1
Everyone know the Mercedes-Benz slogan "The best or nothing.", apparently that also applies to their #advertising too. Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015. Well, technically from January to October of 2015, but...
The Impact of Reach and Frequency in Advertising – Part 2
According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.” This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy...