Social Media – Primary Lens

Use Twitter Ads For Business Advertising

Posted on December 17, 2020 by Armando Yanez

Twitter is undoubtedly one of the most popular #social media networks today. It’s where people go to see what everyone else is talking about – whether it’s updates on the latest news event or what just happened on a popular TV show. So naturally it makes sense that many businesses are looking to capitalize on

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Mobile Advertising to Surpass TV by 2018

Posted on December 10, 2020 by Armando Yanez

#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with an expected growth rate of

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“The News Feed with ads was better.”

Posted on December 1, 2020 by Armando Yanez

That’s what Julie Zhou the coordinator of product design at Facebook hopes you will say one day if the ads were to disappear from your news feed. That may be her end goal, but I don’t think she’s there just yet. The premise according to Zhou is that making money does not have to be

Posted in Advertising, Online Advertising, Social Media Advertising, Marketing, Online Advertising

The Impact of Reach and Frequency in Advertising – Part 2

Posted on November 23, 2020 by Armando Yanez

According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.” This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success. For

Posted in Advertising, Automotive, Direct Mail, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting

South Park Makes Sponsored Content Funny

Posted on November 20, 2020 by Armando Yanez

It had been a long time since I watched a South Park episode, but when I heard that Wednesday’s episode was about “Sponsored Content” I had to watch. The gist of the episode was something that Gary Vaynerchuk says over and over again. “Advertisers ruin everything.” The stage is set when the principal at the

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