Video Transcript David McBee: Hello and welcome to Simpli.fi TV. I am David McBee.
Category: Online Advertising
Reach and frequency are crucial elements in marketing campaigns as they directly impact the effectiveness and success of the overall strategy. The issue is that they are inverse curves of one another and an omni channel campaign that’s not setup properly could cost you time, customers, and money.
In today’s digital age, online marketing is a powerful tool that drives business growth. It offers cost savings by minimizing expenses associated with traditional marketing methods.
Facebook advertising has become the go-to for small businesses looking to get their products seen by today’s consumer. The company’s reach is unparalleled, the platform is easy to use, and it offers ways to interact with potential customers that are lacking with Google Ads.
The choices can be overwhelming with so many online platforms offering advertising opportunities. A business can’t possibly advertise on every platform and would be ill-advised to do so. However, if there is one place where your ads should appear, it’s on people’s Facebook feeds. Why?