Geo Location Marketing

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Geo Location Marketing Getting Your Target Customers Through the Door We live in an age where information is king, and marketing data is one of your most powerful tools to increase conversion rates and ROI. Over the years, the available data for marketing campaigns has grown exponentially. In virtually every media channel, we have the ability
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3 Tips for Improving Your Local SEO on Mobile

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Did you know that 50 percent of consumers who carry out a local search on their smartphone visit a store within a day? That’s right — and a whopping 43 percent of all searches on Google are local. It’s clear that local search is powerful when it comes to reaching customers, but many businesses fail to take advantage of
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The History and Evolution of SEO

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Although I am sure that there may be earlier examples of people engaging in search engine optimization, one of the most indisputable accounts I was able to uncover occurred in 1995 when John Audette formed Multi-Media Marketing Group (MMG) after the sale of over 4,000 copies of his book on how to market on the
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Ad Blocking Reaches Pop Culture

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Internet #advertising does not typically make for a good pop culture topic, but in recent weeks, conversation about the rise of online ad-blocking software — one of the digital media industry’s biggest worries — has spilled into the mainstream. The trend has been satirized by TV comedy show “South Park”, mentioned on Howard Stern’s popular
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