Mercedes-Benz ranked #1

Posted on by
Everyone know the Mercedes-Benz slogan “The best or nothing.”, apparently that also applies to their #advertising too.  Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015.  Well, technically from January to October of 2015, but it is going to be
read more
Posted in , , , , , , , , ,

General Motors To Review Global PR Agencies For All Brands

Posted on by
Goal is to Consolidate From Multiple Firms to One Per Marque General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand. Tony Cervone, senior VP-global communications for the automaker, said the reviews will “take place for
read more
Posted in , , ,

The Best of Superbowl Car Commercials

Posted on by
There were some new faces in this year’s Superbowl commercials.  Today, we’ll focus on just the automobile commercials.  The brands that round out the list in no particular order are: Acura, Hyundai, Audi, Buick, Jeep, Mini, and Toyota Mini – Defy Labels Mini spent their 30 seconds of fame trying to dispel the myth that
read more
Posted in , , , , , , , , , , ,