Ad Blocking Reaches Pop Culture

Internet #advertising does not typically make for a good pop culture topic, but in recent weeks, conversation about the rise of online ad-blocking software — one of the digital media industry’s biggest worries — has spilled into the mainstream. The trend has been satirized by TV comedy show “South Park”,...

New Television Data Aggregator Can Tell If You Smile!

TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze when a consumer is in the room, smiles or loses interest while watching an ad, or looks down at a cellphone. About 500 Boston-area homes have a TVision box and receive some form of compensation from...

Use Twitter Ads For Business Advertising

Twitter is undoubtedly one of the most popular #social media networks today. It’s where people go to see what everyone else is talking about – whether it’s updates on the latest news event or what just happened on a popular TV show. So naturally it makes sense that many businesses...

Mobile Advertising to Surpass TV by 2018

#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with...