Google Display Ads – Primary Lens

3 Tips for Improving Your Local SEO on Mobile

Posted on January 10, 2021 by Armando Yanez

Did you know that 50 percent of consumers who carry out a local search on their smartphone visit a store within a day? That’s right — and a whopping 43 percent of all searches on Google are local. It’s clear that local search is powerful when it comes to reaching customers, but many businesses fail to take advantage of

Posted in Advertising, Building Brands, Online Advertising Advertising, Advertising Agency, Branding, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Social Media

The History and Evolution of SEO

Posted on December 24, 2020 by Armando Yanez

Although I am sure that there may be earlier examples of people engaging in search engine optimization, one of the most indisputable accounts I was able to uncover occurred in 1995 when John Audette formed Multi-Media Marketing Group (MMG) after the sale of over 4,000 copies of his book on how to market on the

Posted in Advertising, Online Advertising, Technology Advertising, Google Display Ads, Marketing, Online Advertising, Technology

New Television Data Aggregator Can Tell If You Smile!

Posted on December 18, 2020 by Armando Yanez

TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze when a consumer is in the room, smiles or loses interest while watching an ad, or looks down at a cellphone. About 500 Boston-area homes have a TVision box and receive some form of compensation from the company. TVision software, which

Posted in Advertising, Online Advertising, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Technology, Television

Mobile Advertising to Surpass TV by 2018

Posted on December 10, 2020 by Armando Yanez

#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with an expected growth rate of

Posted in Advertising, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Technology, Television

Television Retargeting – The Computer In Your Living Room

Posted on November 25, 2020 by Armando Yanez

We’re all now accustomed to seeing those #Google Display Ads or Facebook Dark Posts popping up in our news feed #advertising a website we may have just left, or maybe it’s one of their competitors. It’s called retargeting, and by now we’ve become almost immune to it online, but there is a new battleground opening

Posted in Advertising, Online Advertising, Technology, Television, Video Advertising Advertising, Advertising Agency, Google Display Ads, Online Advertising, Online Retargeting, Technology