Mercedes-Benz ranked #1

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Everyone know the Mercedes-Benz slogan “The best or nothing.”, apparently that also applies to their #advertising too.  Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015.  Well, technically from January to October of 2015, but it is going to be
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The Impact of Reach and Frequency in Advertising – Part 2

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According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.”  This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success.  For
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The Impact of Reach and Frequency in Advertising

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The use of #advertising to promote or sell a product or service dates back to ancient times.  Egyptians used papyrus to make flyers and posters, and commercial messages have been found on walls in the ruins of Pompeii.  Today advertising has evolved and success becomes more challenging when managing multiple mediums, but the formula for
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Facebook Selling Virtual Reality Ads in Newsfeed

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Earlier this week when I received my Google Cardboard virtual reality contraption, I was amazed by the experience, but I could not come up with a way to leverage this new and upcoming medium to truly enrich the campaigns I manage for our clients.  Today, that changed completely!  Facebook has announced that they will begin
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5 Hot Trends for Dealers and OEMs from Variety’s Entertainment Summit in Hollywood

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OTT or “Over The Top” sub­scrip­tion video plat­forms (like Net­flix, Hulu) are being launched, as “Cord Cut­ters” look for cheaper ways than cable TV to access TV shows and movies.   TV is migrat­ing to what is being called “imm­ersable” – which means telling a story over mul­ti­ple enter­tain­ment plat­forms – to immerse the audi­ence,
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