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Automotive

Mercedes-Benz ranked #1

Posted on November 24, 2020 by MxkmJ0L5s1
Everyone know the Mercedes-Benz slogan “The best or nothing.”, apparently that also applies to their #advertising too.  Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015.  Well, technically from January to October of 2015, but it is going to be
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Posted in Advertising, Automotive, OEM News, Online Advertising, Television, Video Advertising Advertising, Advertising Agency, Automobile Manufacturer, OEM, Television

The Impact of Reach and Frequency in Advertising – Part 2

Posted on November 23, 2020 by MxkmJ0L5s1
According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.”  This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success.  For
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Posted in Advertising, Automotive, Direct Mail, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting

The Impact of Reach and Frequency in Advertising

Posted on November 17, 2020 by MxkmJ0L5s1
The use of #advertising to promote or sell a product or service dates back to ancient times.  Egyptians used papyrus to make flyers and posters, and commercial messages have been found on walls in the ruins of Pompeii.  Today advertising has evolved and success becomes more challenging when managing multiple mediums, but the formula for
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Posted in Advertising, Automotive, Direct Mail, Online Advertising, Technology Advertising, Marketing, Online Advertising, Technology

Facebook Selling Virtual Reality Ads in Newsfeed

Posted on November 13, 2020 by MxkmJ0L5s1
Earlier this week when I received my Google Cardboard virtual reality contraption, I was amazed by the experience, but I could not come up with a way to leverage this new and upcoming medium to truly enrich the campaigns I manage for our clients.  Today, that changed completely!  Facebook has announced that they will begin
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Posted in Advertising, Automotive, Online Advertising, Technology Advertising, Automobile Manufacturer, Online Advertising, Technology

5 Hot Trends for Dealers and OEMs from Variety’s Entertainment Summit in Hollywood

Posted on November 12, 2020 by MxkmJ0L5s1
OTT or “Over The Top” sub­scrip­tion video plat­forms (like Net­flix, Hulu) are being launched, as “Cord Cut­ters” look for cheaper ways than cable TV to access TV shows and movies.   TV is migrat­ing to what is being called “imm­ersable” – which means telling a story over mul­ti­ple enter­tain­ment plat­forms – to immerse the audi­ence,
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Posted in Advertising, Automotive, Technology Advertising, Automobile Manufacturer, Marketing

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