It had been a long time since I watched a South Park episode, but when I heard that Wednesday's episode was about "Sponsored Content" I had to watch. The gist of the episode was something that Gary Vaynerchuk says over and over again. "Advertisers ruin everything." The stage is set...
Best Practices for Mobile Video Ads
Video on mobile devices has seen double digit growth this year. Even with the smaller screen sizes when compared to a desktop and the cost of data on cellular networks, millennials are leading the pack when it comes to mobile video consumption. In fact, 95% of these younger viewers are...
Washington Times – 4.3 Million Page Views in One Day
The Washington Times set a new single day website traffic record this week. Their recent partnership with Audience Delivered specifically targets their content on social media which has translated into a 40% increase in page views, and an 81% increase in network #advertising revenues over the last year. Audience Delivered's...
The Impact of Reach and Frequency in Advertising
The use of #advertising to promote or sell a product or service dates back to ancient times. Egyptians used papyrus to make flyers and posters, and commercial messages have been found on walls in the ruins of Pompeii. Today advertising has evolved and success becomes more challenging when managing multiple...
Stephen Colbert – Starbucks Red Cup Controversy Perspective
Stephen Colbert finally puts the ridiculousness of the Starbucks holiday cup "controversy" into perspective.
Facebook Selling Virtual Reality Ads in Newsfeed
Earlier this week when I received my Google Cardboard virtual reality contraption, I was amazed by the experience, but I could not come up with a way to leverage this new and upcoming medium to truly enrich the campaigns I manage for our clients. Today, that changed completely! Facebook has...