The History and Evolution of SEO

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Although I am sure that there may be earlier examples of people engaging in search engine optimization, one of the most indisputable accounts I was able to uncover occurred in 1995 when John Audette formed Multi-Media Marketing Group (MMG) after the sale of over 4,000 copies of his book on how to market on the
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New Television Data Aggregator Can Tell If You Smile!

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TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze when a consumer is in the room, smiles or loses interest while watching an ad, or looks down at a cellphone. About 500 Boston-area homes have a TVision box and receive some form of compensation from the company. TVision software, which
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Use Twitter Ads For Business Advertising

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Twitter is undoubtedly one of the most popular #social media networks today. It’s where people go to see what everyone else is talking about – whether it’s updates on the latest news event or what just happened on a popular TV show. So naturally it makes sense that many businesses are looking to capitalize on
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Mobile Advertising to Surpass TV by 2018

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#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with an expected growth rate of
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Powerful – Free Keyword Planning Tools

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I’m often asked by peers, and executives alike, what tools we use to identify potential keywords when mapping out our digital footprint. Although I’m not ready to spell out the recipe for the “secret sauce” I’ve developed over the years, I am happy to share some of the resources that I use when evaluating campaign effectiveness
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