Mercedes-Benz ranked #1

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Everyone know the Mercedes-Benz slogan “The best or nothing.”, apparently that also applies to their #advertising too.  Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015.  Well, technically from January to October of 2015, but it is going to be
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Facebook Selling Virtual Reality Ads in Newsfeed

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Earlier this week when I received my Google Cardboard virtual reality contraption, I was amazed by the experience, but I could not come up with a way to leverage this new and upcoming medium to truly enrich the campaigns I manage for our clients.  Today, that changed completely!  Facebook has announced that they will begin
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5 Hot Trends for Dealers and OEMs from Variety’s Entertainment Summit in Hollywood

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OTT or “Over The Top” sub­scrip­tion video plat­forms (like Net­flix, Hulu) are being launched, as “Cord Cut­ters” look for cheaper ways than cable TV to access TV shows and movies.   TV is migrat­ing to what is being called “imm­ersable” – which means telling a story over mul­ti­ple enter­tain­ment plat­forms – to immerse the audi­ence,
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General Motors To Review Global PR Agencies For All Brands

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Goal is to Consolidate From Multiple Firms to One Per Marque General Motors is planning to launch reviews for all of its PR agency partners around the globe, with the goal of consolidating with one agency of record per brand. Tony Cervone, senior VP-global communications for the automaker, said the reviews will “take place for
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The Best of Superbowl Car Commercials

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There were some new faces in this year’s Superbowl commercials.  Today, we’ll focus on just the automobile commercials.  The brands that round out the list in no particular order are: Acura, Hyundai, Audi, Buick, Jeep, Mini, and Toyota Mini – Defy Labels Mini spent their 30 seconds of fame trying to dispel the myth that
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