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Video Advertising

New Television Data Aggregator Can Tell If You Smile!

Posted on December 18, 2020 by MxkmJ0L5s1
TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze when a consumer is in the room, smiles or loses interest while watching an ad, or looks down at a cellphone. About 500 Boston-area homes have a TVision box and receive some form of compensation from the company. TVision software, which
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Posted in Advertising, Online Advertising, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Technology, Television

Mobile Advertising to Surpass TV by 2018

Posted on December 10, 2020 by MxkmJ0L5s1
#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with an expected growth rate of
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Posted in Advertising, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Technology, Television

Television Retargeting – The Computer In Your Living Room

Posted on November 25, 2020 by MxkmJ0L5s1
We’re all now accustomed to seeing those #Google Display Ads or Facebook Dark Posts popping up in our news feed #advertising a website we may have just left, or maybe it’s one of their competitors.  It’s called retargeting, and by now we’ve become almost immune to it online, but there is a new battleground opening
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Posted in Advertising, Online Advertising, Technology, Television, Video Advertising Advertising, Advertising Agency, Google Display Ads, Online Advertising, Online Retargeting, Technology

Mercedes-Benz ranked #1

Posted on November 24, 2020 by MxkmJ0L5s1
Everyone know the Mercedes-Benz slogan “The best or nothing.”, apparently that also applies to their #advertising too.  Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015.  Well, technically from January to October of 2015, but it is going to be
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Posted in Advertising, Automotive, OEM News, Online Advertising, Television, Video Advertising Advertising, Advertising Agency, Automobile Manufacturer, OEM, Television

The Impact of Reach and Frequency in Advertising – Part 2

Posted on November 23, 2020 by MxkmJ0L5s1
According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.”  This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success.  For
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Posted in Advertising, Automotive, Direct Mail, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting

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