Best Practices for Utilizing Conversion Metrics – Simpli.fi TV Interviews Armando Yanez
June 27, 2023
Video Transcript David McBee: Hello and welcome to Simpli.fi TV. I am David McBee.
Category: Video Advertising
The Importance of Reach and Frequency in Marketing Campaigns
March 17, 2023
Reach and frequency are crucial elements in marketing campaigns as they directly impact the effectiveness and success of the overall strategy. The issue is that they are inverse curves of one another and an omni channel campaign that’s not setup properly could cost you time, customers, and money.
The Benefits of Advertising on Connected TV
June 8, 2022
Cable is expensive, and TV viewers are increasingly canceling traditional cable subscriptions in favor of “skinny bundles” like Sling TV or streaming services such as Hulu.
New Television Data Aggregator Can Tell If You Smile!
December 18, 2020
TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze
Mobile Advertising to Surpass TV by 2018
December 10, 2020
#Television is losing its longtime grip on #advertising budgets as digital spending continues to
Television Retargeting – The Computer In Your Living Room
November 25, 2020
We’re all now accustomed to seeing those #Google Display Ads or Facebook Dark Posts