New Television Data Aggregator Can Tell If You Smile!

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TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze when a consumer is in the room, smiles or loses interest while watching an ad, or looks down at a cellphone. About 500 Boston-area homes have a TVision box and receive some form of compensation from the company. TVision software, which
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Mobile Advertising to Surpass TV by 2018

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#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with an expected growth rate of
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Television Retargeting – The Computer In Your Living Room

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We’re all now accustomed to seeing those #Google Display Ads or Facebook Dark Posts popping up in our news feed #advertising a website we may have just left, or maybe it’s one of their competitors.  It’s called retargeting, and by now we’ve become almost immune to it online, but there is a new battleground opening
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Mercedes-Benz ranked #1

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Everyone know the Mercedes-Benz slogan “The best or nothing.”, apparently that also applies to their #advertising too.  Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015.  Well, technically from January to October of 2015, but it is going to be
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The Impact of Reach and Frequency in Advertising – Part 2

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According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.”  This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success.  For
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