Technical Resources

Powerful – Free Keyword Planning Tools

Posted on November 28, 2020 by Armando Yanez

I’m often asked by peers, and executives alike, what tools we use to identify potential keywords when mapping out our digital footprint. Although I’m not ready to spell out the recipe for the “secret sauce” I’ve developed over the years, I am happy to share some of the resources that I use when evaluating campaign effectiveness

Posted in Online Advertising, Technical Resources, Technology Marketing, Online Advertising

Programmatic Advertising

Posted on February 2, 2020 by Armando Yanez

I don’t remember exactly when I heard the term programmatic advertising for the first time, but lately I’ve been getting a lot of questions about it so I thought I’d spend a little time explaining what it is, and why it matters in plain English. “Programmatic Advertising – The use of software to purchase digital advertising

Posted in Advertising, Building Brands, Online Advertising, Social Media, Technical Resources, Technology Advertising, Advertising Agency, Google Display Ads, Marketing, Online Advertising, programmatic advertising, Social Media, Technology