Television – My CMS

New Television Data Aggregator Can Tell If You Smile!

Posted on December 18, 2020 by MxkmJ0L5s1

TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze when a consumer is in the room, smiles or loses interest while watching an ad, or looks down at a cellphone. About 500 Boston-area homes have a TVision box and receive some form of compensation from the company. TVision software, which

Posted in Advertising, Online Advertising, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Technology, Television

Mobile Advertising to Surpass TV by 2018

Posted on December 10, 2020 by MxkmJ0L5s1

#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with an expected growth rate of

Posted in Advertising, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Google Display Ads, Marketing, Online Advertising, Online Retargeting, Technology, Television

Mercedes-Benz ranked #1

Posted on November 24, 2020 by MxkmJ0L5s1

Everyone know the Mercedes-Benz slogan “The best or nothing.”, apparently that also applies to their #advertising too. Last week, Ace Metrix a TV and Video analytics company, announced that Mercedes-Benz has the most effective advertising of any luxury brand in 2015. Well, technically from January to October of 2015, but it is going to be

Posted in Advertising, Automotive, OEM News, Online Advertising, Television, Video Advertising Advertising, Advertising Agency, Automobile Manufacturer, OEM, Television

Consumers can now set limits on TV ads

Posted on August 16, 2020 by MxkmJ0L5s1

Filtrie, a Salt Lake City based software firm founded in 2015, has launched a new patent pending technology that allows consumers to control what ads are shown across all of their screens. This level of content control has never before been available to consumers, and advertisers stand to win. That right, content filtering that let’s

Posted in Advertising, Building Brands, Online Advertising, Technology, Television, Video Advertising Advertising, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television

The Media Day is More Than 24 Hours

Posted on February 16, 2020 by MxkmJ0L5s1

On average, Americans spend 12 hours of their day consuming media in one form or another. In fact, reading this article will account for about 5 minutes of that time in your day today. Television accounts for 3 hours of your day with Internet a close second at 2 hours. The report published last year

Posted in Advertising, Automotive, Building Brands, Direct Mail, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Marketing, Online Advertising, Online Retargeting, Social Media, Technology, Television