Video Transcript David McBee: Hello and welcome to Simpli.fi TV. I am David McBee.
Reach and frequency are crucial elements in marketing campaigns as they directly impact the effectiveness and success of the overall strategy. The issue is that they are inverse curves of one another and an omni channel campaign that’s not setup properly could cost you time, customers, and money.
In today’s digital age, online marketing is a powerful tool that drives business growth. It offers cost savings by minimizing expenses associated with traditional marketing methods.
Are you familiar with the nuances between marketing, advertising, and sales? Contrary to what many entrepreneurs believe, they aren’t the same.