Geo Location Marketing Getting Your Target Customers Through the Door We live in an age where information is king, and marketing data is one of your most powerful tools to increase conversion rates and ROI. Over the years, the available data for marketing campaigns has grown exponentially. In virtually every media channel, we have the ability
Did you know that 50 percent of consumers who carry out a local search on their smartphone visit a store within a day? That’s right — and a whopping 43 percent of all searches on Google are local. It’s clear that local search is powerful when it comes to reaching customers, but many businesses fail to take advantage of
One in three Americans think Apple’s leadership team would do a better job in overseeing the U.S. government than any politicians, according to an Rbb Communications study. A recent study asked consumers to pick between the current political candidates and several popular consumer brands. Here’s the report.
Targeting ‘Now’ Customers Who Are Ready to Buy Online marketing often focuses on one area of attraction, and that is new visitors. While that’s an obvious and essential approach, and one that you should never lose focus on, there is one market segment that is passing many marketers by: the in-market buyers segment. In-market buyers are those prospects who are
It seems we’re all looking for that elusive holy grail when it comes to marketing. As of this morning, Google returned 257,000,000 pages for the search term “market effectively.” Now, unless you are brand new to the marketing game, you can probably guess that the returned pages agreed on a few basic marketing principles: Know