The Impact of Reach and Frequency in Advertising – Part 2

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According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.”  This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success.  For
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The Impact of Reach and Frequency in Advertising

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The use of #advertising to promote or sell a product or service dates back to ancient times.  Egyptians used papyrus to make flyers and posters, and commercial messages have been found on walls in the ruins of Pompeii.  Today advertising has evolved and success becomes more challenging when managing multiple mediums, but the formula for
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The Media Day is More Than 24 Hours

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On average, Americans spend 12 hours of their day consuming media in one form or another. In fact, reading this article will account for about 5 minutes of that time in your day today. Television accounts for 3 hours of your day with Internet a close second at 2 hours. The report published last year
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Funnel Effectively

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The phrase “sales pitch” was first coined in modern commercial #advertising around 1943, but common sense tells us that for as long as people have been selling products, they’ve been thinking about where to find customers and how to find them. The sales funnel we utilize today is nothing more than a visual representation about
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