The Best of Superbowl Car Commercials

There were some new faces in this year's Superbowl commercials.  Today, we'll focus on just the automobile commercials.  The brands that round out the list in no particular order are: Acura, Hyundai, Audi, Buick, Jeep, Mini, and Toyota Mini - Defy Labels Mini spent their 30 seconds of fame trying...

Programmatic Advertising

I don't remember exactly when I heard the term programmatic advertising for the first time, but lately I've been getting a lot of questions about it so I thought I'd spend a little time explaining what it is, and why it matters in plain English. "Programmatic Advertising - The use of...

SOS — Shiny Object Syndrome

SOS -- Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more -- all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster...

Google is Getting Serious About Virtual Reality

When Google first released the Cardboard VR headset in 2014 it looked more like a toy than an actual Virtual Reality Headset.  But they continued to promote the product as a real VR solution partnering with several companies over the past year or so to legitimize the platform. Now, Google...