Most of the time my posts are either quotes that truly struck a chord with me, or articles about a marketing topic that I believe might benefit others that I’ve spent several hours writing and rewriting before I publish. This is not either of those. This post is much more...
The Secret Sauce of Marketing
Effective marketing is more important than ever in today's competitive consumer world. However, the secret sauce of marketing is much more than simply attracting customers. It's about creating the right customer experience. For now, put clicks and conversions to the back of your mind; if you don't get customer experience...
Wallapop and LetGo Plan Merger to Take-On Craigslist
Wallapop and LetGo two Barcelona startups are in advanced talks to merge operations in the U.S.. Both companies provide platforms for consumers to post items for sale and then negotiate sales offline. According to TechCrunch the two are teaming up to scale up their U.S. operations against the 800 pound...
Patient Attrition Will Ruin Your Practice
The dynamics of the healthcare market are shifting. The days of delivering routine dental care and relying on new patient volume to generate a profit are fading. Taking their place is an era in which Key Practice Indicators (KPI) are “accountability” in which providers must leverage communication, technology and data...
Change is inevitable, Progress is optional
"Change is inevitable, progress is optional." -- Tony Robbins Change is inevitable. You experience it every day in one form or another. From choosing a new route to work to the sudden curveball that turns life upside down, change can affect you in many ways. However, it is not always...
The Media Day is More Than 24 Hours
On average, Americans spend 12 hours of their day consuming media in one form or another. In fact, reading this article will account for about 5 minutes of that time in your day today. Television accounts for 3 hours of your day with Internet a close second at 2 hours....