programmatic advertising

Programmatic Advertising

Posted on February 2, 2020 by MxkmJ0L5s1

I don’t remember exactly when I heard the term programmatic advertising for the first time, but lately I’ve been getting a lot of questions about it so I thought I’d spend a little time explaining what it is, and why it matters in plain English. “Programmatic Advertising – The use of software to purchase digital advertising

Posted in Advertising, Building Brands, Online Advertising, Social Media, Technical Resources, Technology Advertising, Advertising Agency, Google Display Ads, Marketing, Online Advertising, programmatic advertising, Social Media, Technology

SOS — Shiny Object Syndrome

Posted on January 31, 2020 by MxkmJ0L5s1

SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter for all shiny things: cloud based platforms, hardware innovations, mobile applications and more — all promising to improve every aspect of a business, from communications to cash flow. Today, business and technology move forward together faster than ever before. The challenge

Posted in Advertising, Automotive, Building Brands, Corporate Culture, Management, Motivation, Online Advertising, Social Media, Technology, Television, Video Advertising Advertising, Advertising Agency, Branding, Corporate Culture, Leadership, Management, Marketing, Motivation, Online Advertising, Online Retargeting, programmatic advertising, Social Media, Technology, Television