Internet #advertising does not typically make for a good pop culture topic, but in recent weeks, conversation about the rise of online ad-blocking software — one of the digital media industry’s biggest worries — has spilled into the mainstream. The trend has been satirized by TV comedy show “South Park”,...
Forget Trump and Clinton Consumers Say Apple Should Run the Government
One in three Americans think Apple's leadership team would do a better job in overseeing the U.S. government than any politicians, according to an Rbb Communications study. A recent study asked consumers to pick between the current political candidates and several popular consumer brands. Here's the report.
New Television Data Aggregator Can Tell If You Smile!
TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze when a consumer is in the room, smiles or loses interest while watching an ad, or looks down at a cellphone. About 500 Boston-area homes have a TVision box and receive some form of compensation from...
Use Twitter Ads For Business Advertising
Twitter is undoubtedly one of the most popular #social media networks today. It’s where people go to see what everyone else is talking about – whether it’s updates on the latest news event or what just happened on a popular TV show. So naturally it makes sense that many businesses...
A Gopher Won’t Get You Very Far
A Gopher Won't Get You Very Far At some point, we've all woken up and realized that we have more things to do than there are hours in the day. In fact, it's likely most of us wake up with this thought every single day. Whether we're at home or...
Mobile Advertising to Surpass TV by 2018
#Television is losing its longtime grip on #advertising budgets as digital spending continues to surge. In fact, by 2018 mobile is expected to become the number one format for digital advertising. A recent study predict conducted by ZenithOptimedia, predicts that mobile advertising will more than double in three years, with...