Facebook users may soon have the option to create multiple news feeds by topic instead of scrolling through a single feed cluttered with everything from cat videos to political advertisements. Facebook has been experimenting with multiple feeds since somewhere around October of 2015 in an attempt to deliver the options...
When is a Superbowl commercial worth it?
CBS announced last week that the average cost of a Superbowl commercial this year is $4.4 million. That's right $4.4 million for a single :30 second spot or $146,667 per second. So who buys these spots, and more importantly, why? There are essentially 2 groups of advertisers that pony up...
Is your TV budget 2M per week in 2016?
We are all used to seeing an absolute media blitz in an election year, and despite the recent increase in candidate adoption of digital spends on social networks such as Facebook, and search and display advertising on Google, Yahoo, and Bing Television is still king. The over all spend forecasted this...
Funnel Effectively
The phrase “sales pitch” was first coined in modern commercial #advertising around 1943, but common sense tells us that for as long as people have been selling products, they’ve been thinking about where to find customers and how to find them. The sales funnel we utilize today is nothing more...
Hedge Funds This Year, Explained
Here we will explain, why falling profits now mean rising opportunities shortly in the future...
Reigniting Growth in Industrials
Restore the Founder’s Mentality by conquering organizational and business complexity.