February 2, 2020 – PrimaryLens

Programmatic Advertising

By PrimaryLensIn Advertising, Building Brands, Online Advertising, Social Media, Technical Resources, TechnologyPosted February 2, 2020

I don't remember exactly when I heard the term programmatic advertising for the first time, but lately I've been getting a lot of questions about it so I thought I'd spend a little time explaining what it is, and why it matters in plain English. "Programmatic Advertising - The use of...