The Washington Times set a new single day website traffic record this week. Their recent partnership with Audience Delivered specifically targets their content on social media which has translated into a 40% increase in page views, and an 81% increase in network #advertising revenues over the last year.
Audience Delivered’s role essentially had three elements to target social media users who wanted it on Facebook, optimizing revenue, and ad placements based on the influx of new users and upgrading tech to improve the overall user experience. This type of content targeting truly opens an entirely new reality for audience engagement by providing information in “snackable” bite sized nuggets where users are spending the majority of their time.
