How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data Music service hones targeting with Krux ByChristopher Heine Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because...
Why There’s Still a Market for Online Ads No One Sees
Because they're cheap. Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those digital ads that are actually seen by people. To those uninitiated in the ways of programmatic advertising, this might seem like table...