According to Wikipedia, reach is defined in #advertising as “the total number of different people or households exposed at once, to a medium during a given period.” This is the most fundamental element of a campaign because reaching too small an audience, or worse yet, the wrong audience will destroy any chance for success. For
It had been a long time since I watched a South Park episode, but when I heard that Wednesday’s episode was about “Sponsored Content” I had to watch. The gist of the episode was something that Gary Vaynerchuk says over and over again. “Advertisers ruin everything.” The stage is set when the principal at the
Video on mobile devices has seen double digit growth this year. Even with the smaller screen sizes when compared to a desktop and the cost of data on cellular networks, millennials are leading the pack when it comes to mobile video consumption. In fact, 95% of these younger viewers are watching video on their mobile
The Washington Times set a new single day website traffic record this week. Their recent partnership with Audience Delivered specifically targets their content on social media which has translated into a 40% increase in page views, and an 81% increase in network #advertising revenues over the last year. Audience Delivered’s role essentially had three elements
How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data Music service hones targeting with Krux ByChristopher Heine Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of its engaged listening audience.