Best Practices for Utilizing Conversion Metrics – Simpli.fi TV Interviews Armando Yanez
Video Transcript David McBee: Hello and welcome to Simpli.fi TV. I am David McBee.
Video Transcript David McBee: Hello and welcome to Simpli.fi TV. I am David McBee.
Reach and frequency are crucial elements in marketing campaigns as they directly impact the effectiveness and success of the overall strategy. The issue is that they are inverse curves of one another and an omni channel campaign that’s not setup properly could cost you time, customers, and money.
Cable is expensive, and TV viewers are increasingly canceling traditional cable subscriptions in favor of “skinny bundles” like Sling TV or streaming services such as Hulu.
The choices can be overwhelming with so many online platforms offering advertising opportunities. A business can’t possibly advertise on every platform and would be ill-advised to do so. However, if there is one place where your ads should appear, it’s on people’s Facebook feeds. Why?
Although I am sure that there may be earlier examples of people engaging in
TVision, founded in 2014, installs a small box under a homeowner’s #television to analyze