July 12, 2020 – PrimaryLens

Consumers Don’t Mind Marketing on Messaging Apps

By PrimaryLensIn Advertising, Social Media, TechnologyPosted July 12, 2020

As apps like Facebook Messenger, WhatsApp and Snapchat are actively competing with conventional SMS aka "text messages" to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study...