Programmatic Advertising
February 2, 2020
I don’t remember exactly when I heard the term programmatic advertising for the first time,
Tag: Marketing
SOS — Shiny Object Syndrome
January 31, 2020
SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter
Google is Getting Serious About Virtual Reality
January 21, 2020
When Google first released the Cardboard VR headset in 2014 it looked more like
When is a Superbowl commercial worth it?
January 18, 2020
CBS announced last week that the average cost of a Superbowl commercial this year
Is your TV budget 2M per week in 2016?
January 6, 2020
We are all used to seeing an absolute media blitz in an election year,
Funnel Effectively
January 5, 2020
The phrase “sales pitch” was first coined in modern commercial #advertising around 1943, but