Programmatic Advertising February 2, 2020 I don’t remember exactly when I heard the term programmatic advertising for the first time, Read More »
SOS — Shiny Object Syndrome January 31, 2020 SOS — Shiny Object Syndrome Trade shows and conferences are by design the epicenter Read More »
Google is Getting Serious About Virtual Reality January 21, 2020 When Google first released the Cardboard VR headset in 2014 it looked more like Read More »
When is a Superbowl commercial worth it? January 18, 2020 CBS announced last week that the average cost of a Superbowl commercial this year Read More »
Is your TV budget 2M per week in 2016? January 6, 2020 We are all used to seeing an absolute media blitz in an election year, Read More »
Funnel Effectively January 5, 2020 The phrase “sales pitch” was first coined in modern commercial #advertising around 1943, but Read More »