The Impact of Reach and Frequency in Advertising – Part 2 November 23, 2020 According to Wikipedia, reach is defined in #advertising as “the total number of different Read More »
The Impact of Reach and Frequency in Advertising November 17, 2020 The use of #advertising to promote or sell a product or service dates back Read More »
The Media Day is More Than 24 Hours February 16, 2020 On average, Americans spend 12 hours of their day consuming media in one form Read More »
Funnel Effectively January 5, 2020 The phrase “sales pitch” was first coined in modern commercial #advertising around 1943, but Read More »