98% of consumers have visited at least one DOOH venue in the past 30 days. In fact, most people come across multiple DOOH screens in a day! The medium is so intertwined in our daily lives that it’s almost impossible not to see it, yet it integrates into our lives without being overly intrusive — creating an impactful way for advertisers to get in front of consumers without being disruptive. What’s more, 84% of consumers recall seeing DOOH ads.

DOOH also offers multiple formats to ensure that your message is in the right place at the right time.

• Large Format – Large format DOOH varies from the billboards you see along a highway to bus shelters on a city sidewalk, and are often best viewed by pedestrians and street-level traffic.
• Place Based Media -Place-based media centers around contextually relevant environments and includes locations like office buildings, malls, gas stations, gyms, restaurants, bars, universities and more. When we execute a campaign that aims to reach a specific target audience and/or leverage measurable dwell time, our clients benefit from the attention and relevance that place-based screens command.
• Point of Purchase – Point-of-purchase screens often fall within the place-based media category. However, point-of-purchase digital signage specifically exists inside of stores where a brand’s products are being sold — in locations such as big box retailers, casual dining and quick service restaurants, convenience stores, grocery stores, liquor stores and pharmacies. When it comes to leveraging point-of-purchase screens, the potential ROI is even greater for reaching on-the-go consumers and influencing last minute purchasing decisions.

There are several sub-categories of those listed above, however the common element with all of our DOOH campaigns is that our use of our Smart Boundary technology allows us to re-target the DOOH customers online which creates a real world audience built from offline actions to retarget online and truly connect your online and offline marketing efforts.