The landscape of Search Engine Marketing is constantly changing, and the proper SEM campaign can take your business to the next level. The average shopper consults 18.2 different resources before they make a buying decision. This number goes up to 25 resources for shoppers under the age of 34 years of age. Today’s trends are irrefutable.
90% of shoppers start research online
- Shoppers are visiting 70% fewer stores in person due to extensive online research
- Consumers spend an average of 18-19 hours online researching large purchases
- Up to 88% of traffic to website is lost when you turn off paid search