We are all used to seeing an absolute media blitz in an election year, and despite the recent increase in candidate adoption of digital spends on social networks such as Facebook, and search and display advertising on Google, Yahoo, and Bing Television is still king. The over all spend forecasted this year is in excess of 4.4 BILLION according to a recent article by NPR with Donald trump pledging 2 MILLION per week alone in just 3 states according to Yahoo News.
Whether we like it or not, we will all be competing with candidate budgets this year. Plan ahead and secure your television spots through the remainder of the year, or at least quarterly to lock in better rates, or shift some of those dollars to more targeted mediums. For a quick review of multiple mediums and how to best leverage them you can click here